Description de l’offre
For the South of France and the Alps, You will be the face of Louis XIII in the On-Trade and Independent Retailers Channels to develop the awareness, team knowledge, visibility and sales of LOUIS XIII through training, business solutions and support: On & Off Trade sales development in the design and execution of commercial plans to create and drive a growth agenda; Ensure customer retention and opening of new accounts. Drive private sales opportunities to maximize potential in this key region.
Responsibilities
– You will create & develop a compelling and stretching channel strategy to maximize distribution, market share, targeted universe, customer satisfaction and growth opportunities,
– You will implement volume, distribution, visibility, price and promotion targets in the On & Off Trade outlets by managing the relationship outlets,
– Spokesperson: You will ignite understanding and desire on Louis XIII, create a wide-spread influence offline and online for LOUIS XIII to stand as an icon of premium Spirits within a key regional landscape, have an equal impact in targeted towns (Monaco, Cannes, St-Tropez, Courchevel…)
– You will ensure that training and advocacy are the name of the game => MasterClass animations & Trade show participation,
– You will achieve Quality – Distribution – Visibility – Persuasion – Price – objectives at outlet level by taking direct responsibility for customer relationships and leveraging contacts. You will ensure world-class execution of all programs,
– You will be accountable for supporting the delivery of business performance and financial plan targets for the channel,
– You will record and use CRM data to achieve higher sales efficiency,
– You will ensure effective Sales A&P spend and departmental costs (T&E) and compliance with all processes and procedures within the channel. You will strictly adhere to procedures with regards to ordering, delivering, sampling and merchandising,
– You will determine forecasts and Investment plan, assigning appropriate resources and putting in place appropriate performance metrics,
– You will anticipate trends and factor them into plans,
– You will develop B2B and private sales opportunities across this area according to the high level of HNWI population in the region.
Profil recherché
You will bring a successful experience acquired in commercial roles,
– You have a good understanding of the spirits industry, the drinks culture, on-trade and retail landscape in the south of France & Alps,
– You will bring your local personal network within existing accounts,
– You have a client & business oriented mindset, creative, structured, reliable and inquisitive. You have also analytical and synthetic skills,
– You a are client centric, results driven, proactive.
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