Brand Manager

As Brand Manager for Poland, Hungary, Czech Republic, Slovakia and Romania, you will design and implement the mid-term & annual brand plan in order to achieve the brands objectives of growth and profit.

You will lead the development, activation and evaluations of activities for the brand in all channels & for the entire marketing mix.

Responsibilities

• You will provide inputs for formulating local marketing strategies and plans, within the brand global strategies and guidelines and being able to challenge global input if need be,
• You will drive excellent implementation of the activities through-the-line for the brands and conduct systematic & thorough evaluations,
• You will identify and anticipate consumer, category and competitors’ trends to propose new ideas that will help move the brand forward in the marketplace,
• You will define and maintain the brand health indicators that are critical to achieve trademark objectives,
• You will lead the development of the marketing material and planning of promotional campaigns working closely with all departments (finance, supply chain, sales..),
• You will get agreement from Brand Owner team on annual/long-term brand plan (objectives and budgets, and programs) and manage monthly reporting and quarterly meetings,
• You will build efficient relationships with key internal and external partners, e.g.: sales team, agencies, brand owners… in order to deliver superior execution of marketing plans at best possible costs,
• You will manage go to field/trade visits and attend to events/promotions and report,
• You will present and portray brands with respect for social responsibility and existing legislation,
• You will monitor A&P expenditure for the countries in scope.