Brand Manager, Remy Martin

Description de l’offre

Job Overview

The Brand Manager will develop and implement both long and short-term strategies and tactics as agreed with the Brand principals and management, as well as generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Brand Manager will perform research and analysis to guide future brand development; as well as work on developing strategic brand positioning and communication, monitor compliance and track results for the brand.

The salary range for this role based in New York is $110,000-$130,000. Actual base salary may vary based upon but not limited to, relevant experience, business sector, and geographic location.
This role is based in our New York office and follows a hybrid scheduled of 3 days in office and 2 days remote.

Job Description

Brand management
• Partner with the Sr. Brand Director and Sr. Brand Manager to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Recommend strategic marketing plans in conjunction with management and Brand guidelines
• Develop briefing documents and manage the briefing process for advertising, social media, merchandising, PR and events agencies
• Develop, manage and implement complex projects with multiple, and sometimes competing work streams and timelines, to manage multiple people and agencies (public relations, advertising research, and promotion) and stakeholders (Senior Management, Global brand team, Regional offices)
• Partner with Senior Brand Manager and media agency on media-led programming to ensure holistic online to offline execution.
• Support execution of revamped social strategy to deepen emotional connection with clients
• Maintain open communications with Remy Cointreau USA sales force to ensure execution of key programs and consistency with brand strategic guidelines

• Conduct business and competitive analysis, including opportunity and threat identification, and marketing performance measurement
• Ensure adherence to budget and compliance requirements
• Analyze brand volume distribution/pricing trends on a local market and national level.
• Full ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P.
o Manage and regularly update a detailed budget tracker, to be shared across brand marketing and finance.
o Manage all PO creation, documentation, tracking, invoice submission, and Goods Receipt processes.
o Work closely with brand finance controller to regularly report any risks & opportunities with budget

Work cross-functionally and establish key relationships both internally and externally:
• Internal: US Brand Marketing, Global Brand Team, US Trade Marketing, National Accounts, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence.
• External: Creative, Media, PR and Experiential Agencies

Profil recherché

Qualifications and Education Requirements
• Requires a B.A./B.S. degree in a business-related field, preferably in Marketing (MBA preferred).
• A minimum of three (3) years of consumer marketing experience is required; experience in the alcohol beverage industry preferred. Other backgrounds may include experience in cosmetics and or other consumer packaged goods
• Requires an open communicator with excellent interpersonal/communication skills.
• Position requires approximately 20% travel (including some overnights)

Preferred Skills

Customer Oriented:
Understanding, meeting and anticipating the requirements of the customer (internal and external) and consumers.

Efficiency Oriented:
Performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent and capable.

Initiative and Anticipation:
Feeling or realizing beforehand or to foresee problems or opportunities; deal with beforehand so as to mitigate, nullify or prevent.

Rigor and Quality:
Taking or showing extreme care about minute details; precise; thorough.
Required Competencies
• Fluent knowledge of Microsoft PPT and Excel
• Understanding of basic business and marketing strategy
• Digital Savvy, basic understanding of digital channels and platforms
• Ability to plan, brief, execute, measure and socialize a marketing idea through the line – from communications to in-store activation

An Equal Opportunity Employer:
Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.

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Amériques - USA
Type de contrat
3 - 4 ans
New York, NY

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